The Digital Life: An Introduction
To say that the digital revolution is here is a little like this scene from Dumb and Dumber:
The digital revolution was a long time ago, and there’s no question that a new world is upon us. In one way or another, we are all living The Digital Life. However, despite a decade that gave us Facebook, Twitter, smartphones and tablets, individuals and companies experience the effects of digitization to varying degrees. The fact that there are such different levels of buy-in for all things digital within households, schools and companies says a great deal about how steep and complex the learning curve for these advanced technologies can be. When I had this thought, I realized it was the concept I’d been searching for in order to springboard this blog.
What Is The Digital Life Blog Series?
The Digital Life blog series will feature stories, examples and anecdotes from everyday life that relate to digital marketing or technology. As some of you know, I launched Content Aces back in the summer of 2013, and it’s been a pretty cool ride so far. One of the areas of the business I’ve yet to focus on is my own content creation. Part of it is that I’ve been swamped with client work, which is an awesome problem to have. But since it’s just me producing all deliverables, my own writing has taken a hit. The other half of the problem is that there’s an intimidating amount of great content being produced by others in the digital marketing space. There’s also a ton of overlapping and/or copycat content, so it’s been difficult for me to come up with something that I think is truly valuable (and not already out there).
As a writer, whenever I find myself staring at a blank page, I try to draw from my own experiences and turn them into vessels for what I want to say. And that, in a nutshell, is what I’m going to try to do with The Digital Life series.
So to preface the first entry and highlight the kinds of things I’ll cover in this space, a little update on my life is in order. Back when I wrote about taking the leap and starting my own business, I mentioned my incredible girlfriend Lyana, who works and blogs about digital marketing for WSI. Well, Lyana (who is still incredible) and I are now engaged! We couldn’t be happier and are super excited to get hitched, but truth be told, the moment we started planning our wedding is when the beginnings of this blog series were formed. In fact, the first few posts will focus on our experience with wedding venues and vendors. We were and are shocked by some of the websites and customer experiences we’ve had, but we’ll save the gory details for later.
Seeing The World Through Digital-Coloured Glasses Can Help Your Business
You’ll hear from both Lyana and me about weddings, and then we’ll see where it goes from there. Being in the digital marketing industry, Lyana and I experience the world from a digital perspective. When we visit a website or receive an email, we look at it from a critical marketing angle first, and only engage with the message if we’re satisfied with the execution. We’ve abandoned many purchases because of a malfunctioning form or a poorly worded, overly sales-y email campaign. The thing is, normal customers - ones that aren’t knee deep in the digital world - are starting to become just as critical as people like Lyana and me. Digital customers are smart, and businesses need to understand the kinds of digital mistakes that are hurting their bottom lines. With The Digital Life, we hope to highlight real world examples of digital marketing issues so your business can avoid making a costly mistake.
In general, people have two kinds of digital experiences: personal and business related. My opinion is that there’s enough data-driven, process related content out there. I could take you through my data and my process, but that’d be disingenuous since my processes are based on existing models, and my data is ultimately no good to you. I believe that I’m most valuable to people and businesses by telling stories about my experiences and helping them learn through these unique but relatable situations. For everything else, I can curate content (instead of just regurgitating it).
Stay Updated To Stay Digital!
That’s it for now...please stay tuned for our first official entry into The Digital Life series, and also subscribe below if you’re interested in receiving updates about new entries plus additional marketing content that we’ll be curating ourselves. We promise, you’ll only receive the best the Internet has to offer - without spending any time to find it! If you end up not liking our stuff, it's a cinch to unsubscribe, so what are you waiting for?