Like Omar Little from
The Wire says, "It's all in the game." And in this here game, Google is king of the street. You gotta do what Google says or deal with the fallout. Think on that.
Pop-culture references aside, Google's many algorithm updates are hard to keep up with. The thousands of websites that were penalized for what Google deemed faulty content can certainly attest.
Natural and original content is what Google thinks searchers and customers want (how's that for meta?), so that's what businesses need to publish.
But the internet is home to
a lot of content, which means your content has to wade through a sea of crap to even compete with the good stuff. So what kind of content does your business publish? With our content diagnostic, you'll get a full, expert review of your current content and where and how it can be improved.
If you've avoided the wrath of Google's killer Panda and Penguin and are just wondering what better content can do for you, consider that content marketing costs 62% less per lead than outbound marketing. And over 70% of consumers prefer getting to know a company via articles rather than ads. If your business isn't actively creating content, you're not only missing out on a huge opportunity to
engage with your customers, you're also getting less than optimal return on investment for your marketing dollars. Get in touch with us today to discuss a dedicated digital content strategy or get started immediately with a content diagnostic.